Corporate & Business consulting provides guidance to organizations to improve efficiency in achieving their goals, or provide a catalyst for change. Organizations need honest opinions supported with accurate data to arrive at well informed decisions. We at Costral have widespread expertise contributed by professionals from diverse backgrounds and geographies. Let us work together and accomplish new milestones.
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.
Before we take on to branding we make sure that you have identified your competitive positioning strategy. A brand is more than a logo or company name. Your brand is what people say about you when you’re not in the room, the perception that clients or customers have of your business and the voice that defines your organization as a whole.
According to experts, a good brand can lead to better customer loyalty, enhanced company image, and a more relatable identity.
As more customers continue to differentiate between businesses with emotion and experience, instead of price points and product features, a brand could be the first step to getting ahead of your competition.
Every work to be done needs a plan of action so that the work is done in a desired and correct manner. Media Strategy plays a very important role in Advertising. The role of Media Strategy is to find out the right path to transfer or say deliver the message to the targeted customers.
A deliberate media strategy is needed to identify and effectively use appropriate media. Crafting the media strategy should follow the steps of strategic planning, conducting a situation analysis, defining clear goals, planning action, and deciding how to monitor the process and outcomes of the media strategy. The analysis should include a thorough mapping of the media environment, to review existing media and identify the communication channels which are most likely to reach each of your target audiences or audience segments
A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. We have a team of seasoned individuals who exercises their skills of marketing with a wide range of experience they have.
Marketing strategies are often confused with marketing plans. Although the transition between the two is blurry, a marketing strategy covers the big picture of what the business offers: the value proposition and related brand messaging. The marketing plan is how the business will get across the key message: the platforms, the creative, the timing and so on.
At Costral we believe that a good marketing strategy should be drawn from knowing your targeted audience, researching on your competitors, choosing the right channel, breaking down the sales funnel and by creating a smart marketing goal. The marketing strategy is the foundation of a marketing plan
Business Development Strategies is a combination of numerous individual tasks which has a goal of implementing and developing growth opportunities either within the organization or between two or more organizations. It is related to all round development of a particular business which makes it enriching and fruitful. It is a mixture of commerce, business and organizational behaviour theories. Business development deals with the establishment of long term value factor for an organization from the point of view of markets, customers and their interrelationships.
Over the past few years, businesses all over the world have become aware of the importance of business developers. They recognize the value they bring to the organization. Still not all companies fully understand the need of a business development consultant.
Our team strongly believes that by applying market research, competitive analysis, current client relations, reaching out to new clients, networking events and enhancing public image an organisation can achieve the desired amount of development.
Human resource is one of the most important resources that every organization considers an asset. The better human resource an organization has, the better is its performance. Hence, over the last decade HR training has played a key role in making better personnel for every organization that needs competent human resource as part of their growth strategy.
As the importance of HR training has increased over the last decade, we need to have specialized resources in different areas of HR activities like Rewards Specialists, Compensation and Benefits Strategists, Recruitment Analyst and Learning and Development rather than being a generic HR personnel.
At Costral we are a bunch of trainers with vast experience in the field Human resources, Sales & Marketing and Operations. We analyse each client , study in detail their requirement and then suggest the most suitable method as well as the topics to be trained.
The training packages have been designed to meet all the generic and specific training requirements of the candidates. Our unmatched experience in corporate training and development has helped us come up with competitive and objective training modules.
• Market Surveys
• Project Reports/Proposals
• Sales & Marketing Strategies
• Corporate Films & Videos
• Artist Management
• Study Abroad Services
• IELTS Coaching
• Real Estate Consultancy